Day 7: Define Your Offer & Monetization Strategy

Day 7 is where you identify how your personal brand will start making money. You’ll brainstorm and select one primary offer that you can create quickly and that provides real value to your target audience. This could be a digital product (like a short e-book, guide, template, or mini-course) or a service (like one-on-one coaching session, consulting package, design service, etc.). The key is to align it with the needs/desires of your audience (from Phase 1) and with your expertise. Once you choose your offer, you’ll outline exactly what it includes and how it helps your customer. By end of today, you’ll have a clear plan for your product or service: its name, format, pricing strategy, and how it solves a problem for your audience. You are effectively crafting your first value proposition that people can pay you for. This is a big mindset shift – from just branding to actually thinking like an entrepreneur with something to sell. Let’s validate and choose an offer that excites you and will excite your audience! 💰✨