Day 3: Design Your Visual Identity

Day 3 is where your brand takes on a visual form. You’ll translate the abstract ideas of Days 1-2 into design choices that express your brand’s personality. A strong visual identity helps people instantly recognize you and feel your vibe. Today you will pick signature brand colors (primary and secondary), select fonts for headings and body text, and either design or commission a basic logo. Don’t worry – you don’t need to be a professional designer; there are tools and templates to help. The key is consistency and alignment with your brand’s message. (Remember, color is critical – about 90% of initial brand impressions are influenced by color choices​ reactionpower.com , so we’ll choose wisely to evoke the right emotions.) By end of Day 3, you’ll have a mini brand style guide ready to apply to your website and social profiles. This is where your creative side shines – have fun with it! 🎨